23rd World

The biggest hurdle for most of my clients seems to be content. They have too much to choose from and aren’t sure what their priorities are or they have nothing developed and need a writer or a marketing strategist more before they need me.
I tend to post technical things, because that’s what I’m most concerned with. But this site is also a resource for my clients and so, the new category, content.
It’s not a joke: Content is King! Quality content is the best way to drive traffic to your website. On that note, I ran into a couple of articles today.

• Your Website Needs a Call to Action - this article describes how to focus your site. Regardless of whether you are retailing online, selling a service or simply distributing information, you need to have a distinct focus that leads visitors to the good stuff. Make it easy, make it clear.
• Keywords - the Long and Short of It - another article from Marketing Professionals, there are a million out there on choosing keywords. However, I appreciate that this article actually uses some metrics to solidify their assertions. It’s also fairly brief, and, in laymans terms, describes the importance of choosing key word phrases. Phrases gets emphasis because in oder to get hits from searches you need to anticipate exactly what people might be searching for that will match them up with your site. ‘Insurance’ is too broad a term in todays competitive and prolific internet context, ‘auto insurance for excellent drivers’ is better, ‘auto insurance for excellent Seattle drivers’ is really good.

Enjoy. And good luck…the sooner your content starts to solidify the sooner we can have fun turning it into a great webstie!